The Great British Sauce Co.
The Great British Sauce Co. is a challenger brand. Positioned to compete with major established brands in a crowded sector, head on.
We brought a strong brand emotion, by capturing the playful spirit of British heritage. Bringing the Great British Sauce Co brand story to life through visual use of red, white and blue.
The design has put Great British Sauce Co brand in front of customers minds in the condiments category, particularly when looking for ‘premium’ options. The products have had a positive trade response, giving the brand the shelf presence it deserves.